15: The Risks of Copying Others

As a copier, you cement your position of always following the crowd and competitors.

You forgo understanding how the product you’re copying actually works; the reasons behind it’s design; the problems it addresses; why it performs the way it does.

You blindly put your faith in the person or product you’re copying and, thus, give up your ability to develop and monitor expectations.

http://www.michaelmelissinos.com/blog/copying-skips-understanding/